Inside Turbo Blocks: A Curated Library for Real Marketing Pages
By Hayden
When we started building Turbo Blocks, our goal wasn’t to create the largest block library. It was to build the most useful one. We wanted a set of blocks that would actually cover the pages agencies and marketing teams build every week—without the clutter, bloat, or inconsistent styling that comes from mixing and matching dozens of third‑party add‑ons.
The case for a curated block library
Most block packs aim to include everything: sliders, countdowns, tabs, flip cards, testimonials, pricing, accordions, maps, animated text, you name it. The problem is that the more you add, the harder it becomes to keep the output consistent and performant. Each new block brings new settings, new markup, new CSS, and new opportunities for the design system to drift.
Turbo Blocks takes a different approach. We focus on the core marketing sections that appear across most modern sites. That allows us to be intentional about structure, spacing, typography, and defaults. You can still build a wide range of pages, but you’re doing it with a smaller, more reliable set of tools.
Built around real page sections
Turbo Blocks is organised around the way marketing pages are actually structured, not around abstract widgets. Typical landing pages follow a predictable pattern: hero, features, content, proof, pricing, FAQs, and a call to action. We built the library to mirror that structure.
That means you get blocks like:
- Banner for hero sections
- Features and Feature Items for benefits or services
- Testimonials for social proof
- Pricing Table for plan comparison
- FAQ for common questions
- Media + Text for alternating content
- Buttons for conversion actions
- Section to control layout and spacing
It’s not a random collection of components; it’s a system built to assemble real marketing pages quickly.
Consistency by design
Because the block set is curated, we can ensure that the blocks feel cohesive. Typography, spacing, and colour are aligned to the theme’s design system. That means headings and body text scale together, spacing behaves predictably, and there are fewer “one‑off” fixes
In practice, this has a huge impact:
- Pages look more polished with less manual tweaking
- Editors can confidently combine blocks without breaking design
- Design systems are easier to maintain as the site grows
The blocks are flexible, but they’re not chaotic. That balance is intentional.
Defaults that are actually usable
One of the biggest time sinks in WordPress builds is “fixing the defaults.” With many block packs, you end up spending hours just making the first version look presentable.
Turbo Blocks is designed so the defaults already look good. That means:
- Heading sizes are sensible
- Spacing is consistent
- Buttons look ready to ship
- Layouts align across blocks
This doesn’t remove flexibility—it just reduces the time it takes to get to a clean first version.
Built for performance, not bloat
Turbo Blocks is lightweight by design. Because the set is curated, the CSS and JS footprint stays small. We avoid feature overload and heavy script dependencies, which helps keep page load times fast and your Lighthouse scores strong.
That’s especially important for marketing sites, where speed affects conversion rate and SEO. Turbo Blocks gives you the flexibility of a block system with performance that feels closer to a custom theme.
Editor experience matters
A powerful block library is only useful if the editor experience is clean. We kept controls focused and practical, so editors don’t have to wade through endless options. This makes it easier for non‑technical users to build and update pages without breaking layout.
Because the block system is tightly aligned to the theme’s design system, editors are guided into good decisions. They still have control, but they’re working inside a structure that keeps the site consistent.
The payoff for teams and agencies
A curated block library doesn’t just make sites look better—it makes the entire process faster. Agencies can build pages quicker, and teams can update content without reinventing layouts. You spend less time debugging styling, and more time building useful content.
For marketing teams, that means:
- Faster page production
- Fewer design inconsistencies
- More confidence when editing
For developers, it means:
- Less CSS drift
- Fewer “special case” templates
- Cleaner, more maintainable code
Final thought
Turbo Blocks isn’t trying to be everything. It’s trying to be the right set of tools for the sites you actually build. A curated block library creates clarity, consistency, and speed – exactly what modern WordPress projects need.
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